As Vice President of Brand Development, Austin City Limits, Ed Bailey is taking Austin City Limits to the next level. The ACL Music Festival signified Bailey's arrival. Since being launched in 2002, the festival has infused over $100 million into Austin's economy -- and has extended the ACL experience to a new generation of music fans.
In 2003, for its 30th Anniversary, the ACL concert series on PBS was awarded the National Medal of Arts -- the only television series to ever be recognized by the President of the United States for outstanding service in facilitating our nation's cultural arts.
In 2004, Bailey created a new alliance with New West Records for a CD/DVD series that feature never before seen footage from the legendary ACL Archives. Sold around the world, they can be also found at the new ACL store, complete with a stage for music fans traveling through the Austin Bergstrom International Airport.
Currently, Bailey is involved in preparing a new home for ACL at Block 21. Scheduled to debut in 2010, the new ACL Studio Theatre will be a 2,200 seat concert theater and TV studio anchored by a new world class "W" hotel and condominium tower.
As a member of the team that launched Cleveland's Rock and Roll Hall of Fame and Museum, Bailey managed sponsorships, merchandise, and strategic promotional alliances. He created the RRHOFM Traveling Exhibit Tour, and promoted the historic Concert for the Hall of Fame, and the annual Rock and Roll Hall of Fame Induction Ceremonies.
Bailey's prior experience as an advertising executive informs his consulting work with nonprofit and entertainment organizations. Clients have included: Seattle's Experience Music Project, Cedar Point Amusement Parks, the Buddy Holly Center, and Farm Aid.
Ed sits on the Executive Board of the Austin Music Foundation and Texas Hill Country Wine & Food Festival. His knowledge of nonprofit marketing, fundraising, and cultural economic development has been shared at SXSW Music Festival, Creative Cities Summit, and the University of Texas, McCombs Graduate School of Business. In 2006, Ed provided a keynote address to the Americans for the Arts annual conference.
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